Hello, I’m
Bailey Gribben.
I’m a passionate Marketing Strategist with experience in DTC and B2C marketing strategy, leading clients and companies to grow their market position while optimizing multi-million dollar budgets with ROAS ~260%.
I’m currently seeking full-time opportunities in Rochester, NY or remote.
Brands & Companies I've Performed Work For:
Skills:
DTC Product MarketingInbound/Outbound StrategyContent StrategyPaid Campaign ManagementMedia BuyingPerformance MarketingSEO / CROMeta Ads ManagerGoogle AnalyticsSEMRushAdobe Creative CloudGoogle BigQueryProject ManagementSite Plan & Map DevelopmentQualitative Market ResearchCopywriting/Script Writing
Data-Driven Creative That Gets Results & Drives Growth
Here's some of my latest creative strategy & performance marketing work.
Platforms
Highlights
1 of 6
Education
B.S. Applied Arts & Sciences
Rochester Institute of Technology
Founder, Chief of Strategy
Gribben Group in Rochester, NY [2023-Present]
- Driving significant e-commerce, enterprise SaaS product positioning, and brand market growth for DTC and B2B clients, including Fortune 100/500 companies and key players in franchising.
- Partnering with clients’ CMOs and Strategy Directors to refine marketing strategies and enhance campaign effectiveness.
- Launching inbound and outbound marketing efforts for CTOs and Directors of Marketing Automation, enhancing client presence through email campaigns, social media engagement, and SEO web content.
Digital Marketing Strategist
Cypress North in Rochester, NY [2024]
- Led the introduction of new paid marketing channels, enhancing agency offerings and driving client success.
- Utilized tools such as Google Analytics 4, SEMRush, Google Search Console, Meta Ads Manager, and Looker Studio to deliver data-driven results in dynamic reporting dashboards.
- Developed site plans and maps for SEO and CRO improvements across non-profit, enterprise manufacturing B2B, and B2C sectors.
- Built custom landing pages to increase CRO for B2C clients providing financial and recruiting services.
- Conducted rolling performance audits of ad campaigns, optimizing assets to address issues and boost high-performing elements.
Creative Strategist, Growth Marketing
Dr. Squatch in Marina Del Ray, CA (Remote) [2022-2023]
- Led creative strategy for domestic and international Meta platforms.
- Contributed to creative strategy for TikTok.
- Contributed to content strategy for e-commerce platforms like Amazon PDP/search and email.
- Produced and launched scalable international creative strategy plans for Meta & TikTok platforms with Paid Media colleagues across all emerging markets.
- Oversaw and executed content strategy for all marketing promotions and new product launches, achieving a sub-$100 avg. CPA.
Creative Strategist, Performance Marketing
First Media US in Los Angeles, CA (Remote) [2021-2022]
- Strategized creative for all domestic and international food accounts in the Performance Marketing division.
- Analyzed account performance and created strategic production plans to achieve CPA, CVR, and engagement KPIs.
- Wrote scripts to conceptualize new creative or amplify top-performing adsets while expanding into broader prospective markets.
- Produced videos in collaboration with Editors, Jr. & Sr. Creative Strategists, and Food Stylists.
- Performed qualitative market and competitor research to form a new client informational core pack during onboarding.
Junior Brand Strategist
Optic Sky Productions in Rochester, NY [2018-2021]
- Conducted iterative brand strategy reviews for all clients throughout the business development process.
- Wrote, produced, and directed case study videos to present each project and their performance marketing metrics.
- Copywrote for website pages, PR, and industry publications.
- Created and directed lead-gen strategy for various sectors to implement the division‘s first CRM solution.
Certifications
