Hello, I’m
Bailey Gribben.
I’m a passionate Creative Strategist with experience scaling and optimizing performance & growth marketing campaigns to achieve efficient ROAS and high engagement. My approach is backed by paid media, e-commerce development, and multimedia production expertise.
I’m currently seeking full-time remote opportunities in the US or on-site in Rochester, NY.
Brands & Companies I've Performed Work For:
Skills:
Paid Media Campaign ManagementMedia BuyingPerformance MarketingFacebook Ads ManagerGoogle AnalyticsAdobe Creative CloudProject ManagementStrategic PlanningQualitative Market ResearchCopywriting/Script Writing
Data-Driven Creative That Gets Results & Drives Growth
Here's some of my latest creative strategy & performance marketing work.
Platforms
Highlights
1 of 8
Education
B.S. Applied Arts & Sciences
Rochester Institute of Technology
Creative Strategist, Growth Marketing
Dr. Squatch in Marina Del Ray, CA (Remote) [2022-2023]
- Led creative strategy for domestic and international Meta platforms.
- Contributed to creative strategy for TikTok.
- Contributed to content strategy for e-commerce platforms like Amazon PDP/search and email.
- Produced and launched scalable international creative strategy plans for Meta & TikTok platforms with Paid Media colleagues across all emerging markets.
- Oversaw and executed content strategy for all marketing promotions and new product launches, achieving a sub-$100 avg. CPA.
Creative Strategist, Performance Marketing
First Media US in Los Angeles, CA (Remote) [2021-2022]
- Strategized creative for all domestic and international food accounts in the Performance Marketing division.
- Analyzed account performance and created strategic production plans to achieve CPA, CVR, and engagement KPIs.
- Wrote scripts to conceptualize new creative or amplify top-performing adsets while expanding into broader prospective markets.
- Produced videos in collaboration with Editors, Jr. & Sr. Creative Strategists, and Food Stylists.
- Performed qualitative market and competitor research to form a new client informational core pack during onboarding.
Junior Brand Strategist
Optic Sky Productions in Rochester, NY [2018-2021]
- Conducted iterative brand strategy reviews for all clients throughout the business development process.
- Wrote, produced, and directed case study videos to present each project and their performance marketing metrics.
- Copywrote for website pages, PR, and industry publications.
- Created and directed lead-gen strategy for various sectors to implement the division‘s first CRM solution.
Certifications
